The Playbook Community is a network for online advertising experts who come together to share their ideas, experiences and outcomes with one another.

We're working on a Second Edition of the Online Advertising Playbook and this site will be central to its development.

Ideas being suggested ... Add yours!

Community members are suggesting new topic areas in this forum, which are:

. social media
. social networking
. gaming
. mobile
. experiential marketing
. participatory advertising
. intragency politics and the barrier to effectiveness
. why digital integration doesn't work: social and cognitive issues in the agency workplace
. The Future: It's not just advertising.
. has social networking participation by brands created brands that are more social?
. is engagement too scary for enterprises when ad agencies and technology companies talk about "customer-facing" marketing, social media and user generated widgets?
. Does on line advertising, especially the social media, challenge the very fundamentals of advertising?

What would you like to see added? If you have research, white papers, articles or cases that should be considered for the next edition, let me - and the community - know.

Subscribe to our RSS feed.

I assembled a variety of news feeds on digital advertising and marketing for the convenience of our community called Morning Coffee (it will open in a new window, or right click to open it in a new window or tab).

It should provide us all with a handy reference. Feel free to suggest new feeds to add.