Online advertising experts share their knowledge - the best goes into The Online Advertising Playbook 2nd edition.
Posted by Steve Rappaport (ARF) on January 26, 2009 at 8:30am
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Is behavioral targeting a step backwords in advertising, going back to the 'push' model of communication? If banners promote things that consumers already show an interest in, won't it be like bring…
Tagged: annoying?, push, advertising, Behavioral
Started by Chris Philp in Reaching Consumers Online with Relevant Advertising and In Their Communities Apr. 21, 2009.
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