Discussion Forum (11)
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Will Twitter displace Google?Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that th... Started by Steve Rappaport (ARF) in Reaching Consumers Online with Relevant Advertising and In Their CommunitiesLatest Reply |
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Playbook CommunityBackground, news and developments on the site and the development of The Online Advertising Playbook Release 2.0 Chapter downloads from Playbook 1. Your suggestions for new content areas, topics, issues, whatever, that are on your mind and think should be covered in Playbook 2.0 |
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Aug. 22, 2008 Reply by Joel Jewitt |
Portrait of the Online Advertising Industry - Statistics and TrendsThe place to share and comment on data on ad expensditures, consumer adoption of digital media, time spent, activities, and so forth describing the growth of the digital advertising industry. |
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How Brands Create, Use and Evaluate Integrated Advertising StrategyResearch, news, cases on combining digital with traditional media to create holistic campaigns. All categories and marketing objectives are fair game. |
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May. 14, 2008 Zappos: A Great Example of "Mingling" Media by Steve Rappaport (ARF) |
Researching Consumers OnlineHow has/is research changing? What methods are you using, what new ones are you experimenting or going forward with? What are the challenges in doing consumer research today? |
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Aug. 13, 2008 Digital Natives Are Familial New Yorkers by William Cook |
Reaching Consumers Online with Relevant Advertising and In Their CommunitiesWhat are the best ways to target and reach online consumers? How do social media and word-of-mouth fit in? How about multicultural audiences? |
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Apr 21 Behavioral Targeting by Chris Philp |
Digital Creativity - Text, Display, Rich Media, Video, Games, Vworlds and MoreDigital media creative offers advertisers compelling visuals and interactivity. It's transforming the way creatives think about text, graphics and video. Submit and discuss executions and campaigns, the art of digital media, the relationship of online creative to offline, copywriting and all other matters creative. |
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Aug. 13, 2008 Reply by Nick Jachowski |
Planning, Buying and Selling MediaPractices are changing. What are you doing differently planning, buying or selling media? What is happening that make it easier, create hurdles, or complicate things? What solutions are working, which are needed? |
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Jan 12 Threat to 2009 Online Video and Social Network Ad Spending by Steve Rappaport (ARF) |
Routes to the Cash RegisterHow consumers shop and buy online and in a multichannel world; shopper insights |
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Sep. 15, 2008 Site Search Improvements to Increase Conversions by Steve Rappaport (ARF) |
Online Measurement and AccountabilityHow do we measure online consumers and how do we account for the effectiveness of online campaigns? What are the issues that need to be resolved? How do we gauge the overall effectiveness of campaigns - online and off? |
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Jul. 15, 2008 Online video ads should not use the same branding metrics as television by Steve Rappaport (ARF) |
New Ways of Thinking about AdvertisingDigital media has contributed to new ways of thinking about how advertising works and how it is effective. Is digital advertising different from traditional advertising? Should they be handled differently? What organizational structures are best suited to managing advertising? Are you doing things differently because of new concepts and experience you/your brand have as a result of digital advertising? Do company websites count as advertising? Just what is advertising anyway? |
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Apr 21 Advertising Aversion Online by Chris Philp |
Brand Workshop - Problems and SolutionsIf you're grappling with questions about using online advertising - this is the place to raise them. Let the community weigh in on your questions and issues. |
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