The Online Playbook

Reaching Consumers Online with Relevant Advertising and In Their Communities (6)

Featured Discussions
Steve Rappaport (ARF)

Will Twitter displace Google?

Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that ther…

Started by Steve Rappaport (ARF)Latest Reply

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Chris Philp

Behavioral Targeting

Is behavioral targeting a step backwords in advertising, going back to the 'push' model of communication? If banners promote things that c…

Started by Chris Philp

0 Apr 21
Steve Rappaport (ARF)

Will Twitter displace Google?

Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that ther…

Started by Steve Rappaport (ARF)

1 Apr 21
Reply by Chris Philp
Steve Rappaport (ARF)

Crest Toothpaste Uses Twitter for New Launch

From Paid Content -- Crest finds better marketing through Twitter: Procter & Gamble has gone light on TV ads, heavy on bloggers for its…

Started by Steve Rappaport (ARF)

0 Aug. 25, 2008
Steve Rappaport (ARF)

Half of internet users search daily; importance of site search noted, Pew Reports

As a daily activity, email still dominates, according to a new Pew report. But search has climbed to 49% from 40% over the last five years.…

Started by Steve Rappaport (ARF)

0 Aug. 18, 2008
Steve Rappaport (ARF)

Coke Tags: Social Bookmarking Widget

I was struck by Coke's creation of "Coke Tags," a Facebook widget that enables people to bookmark items and share them with friends via Pro…

Started by Steve Rappaport (ARF)

0 Jun. 11, 2008
Steve Rappaport (ARF)

Key Trends from the Viral Hall of Fame - 2008 Edition

Marketing Sherpa released their 2008 Viral Marketing Hall of Fame. Here's their summary. The top entries in our fourth annual contest rang…

Started by Steve Rappaport (ARF)

0 Jun. 9, 2008

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