Steve Rappaport (ARF)'s Discussions (18)
| Discussions Started (18) | Replies | Latest Activity |
|---|---|---|
Will Twitter displace Google?Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that ther… Started by Steve Rappaport (ARF) in Reaching Consumers Online with Relevant Advertising and In Their Communities |
1 |
Apr 21 Reply by Chris Philp |
Threat to 2009 Online Video and Social Network Ad SpendingBased on a new Myers Reports survey of digital advertising media buyers and planners, online video and social network advertising growth th… Started by Steve Rappaport (ARF) in Planning, Buying and Selling Media |
0 | Jan 12 |
Site Search Improvements to Increase ConversionsIn the Playbook, we discussed the importance of improving the onsite experience by implementing better site searching. I just got some news… Started by Steve Rappaport (ARF) in Routes to the Cash Register |
0 | Sep. 15, 2008 |
09 Online ad forecast: growing gap between search and display advertisersJP Mogran's Imran Khan lowered his forecast for 09 search and display advertising, due to a weakened economy. Display is expected to achiev… Started by Steve Rappaport (ARF) in Planning, Buying and Selling Media |
0 | Sep. 5, 2008 |
Crest Toothpaste Uses Twitter for New LaunchFrom Paid Content -- Crest finds better marketing through Twitter: Procter & Gamble has gone light on TV ads, heavy on bloggers for its… Started by Steve Rappaport (ARF) in Reaching Consumers Online with Relevant Advertising and In Their Communities |
0 | Aug. 25, 2008 |
Half of internet users search daily; importance of site search noted, Pew ReportsAs a daily activity, email still dominates, according to a new Pew report. But search has climbed to 49% from 40% over the last five years.… Started by Steve Rappaport (ARF) in Reaching Consumers Online with Relevant Advertising and In Their Communities |
0 | Aug. 18, 2008 |
What are the rules for good viral campaigns?PC World just published an article on lame viral campaigns. The article lays out some rules for good campaigns and discusses 10 that don't… Started by Steve Rappaport (ARF) in Digital Creativity - Text, Display, Rich Media, Video, Games, Vworlds and More |
1 |
Aug. 13, 2008 Reply by Nick Jachowski |
Topics for New Playbook - Please Add Yours and Comment!Community members are suggesting new topic areas, which are: . social media . social networking . gaming . mobile . experiential marketing… Started by Steve Rappaport (ARF) in Playbook Community |
2 |
Aug. 22, 2008 Reply by Joel Jewitt |
Online video ads should not use the same branding metrics as televisionRadar Research's Marissa Gluck debunks 8 video myths in a recent imediaconnection piece. "Traditional branding metrics," Gluck writes, "on… Started by Steve Rappaport (ARF) in Online Measurement and Accountability |
0 | Jul. 15, 2008 |
Beyond the Browser - The Web Page is No Longer A Holding PenThe Economist ran a storyon brilliant new ways to view web pages, video, and photos from search sites, eBay, Amazon and others that enhance… Started by Steve Rappaport (ARF) in Digital Creativity - Text, Display, Rich Media, Video, Games, Vworlds and More |
0 | Jun. 20, 2008 |
About
Badge
© 2009 Created by Steve Rappaport (ARF) on Ning. Create a Ning Network!
