Advertising Aversion Online
Consumers claim, even boast they are averse to online advertising...advertisers agree, yet provide so-called solutions to reach and engage consumers...But wait, those forms which everybody seems to agree consumers are averse to still find themselves on the internet (pop-ups, banners)...
Are those forms of advertising a smoke-screen?
Consumers engage with virals, they share links, they tell each other about products. The good. The bad. But not the ugly, because as we've all accepted, consumers are averse to advertising...
I don't see it as consumers having control, or as advertisers having control.
Advertisers keep pop-ups and banners going because they provide the smoke screen that allows consumers to feel they're in control of ignoring advertising and choosing their own products
Consumers share information and experiences, keeping advertisers and companies happy by being unwitting advertising channels...
The internet is not an advertising channel - people are. and social networking is its platform...
Does this mean a redefinition of what advertising is, or at least CAN be online? - perhaps rather than the paid-for placement around content, it can be the posting and sharing of, as well as public subscription to information, content or services. It thus becomes part of the content - a form of product placement if you will...
N.B. Apologies for the sporadic nature of the post.
Are those forms of advertising a smoke-screen?
Consumers engage with virals, they share links, they tell each other about products. The good. The bad. But not the ugly, because as we've all accepted, consumers are averse to advertising...
I don't see it as consumers having control, or as advertisers having control.
Advertisers keep pop-ups and banners going because they provide the smoke screen that allows consumers to feel they're in control of ignoring advertising and choosing their own products
Consumers share information and experiences, keeping advertisers and companies happy by being unwitting advertising channels...
The internet is not an advertising channel - people are. and social networking is its platform...
Does this mean a redefinition of what advertising is, or at least CAN be online? - perhaps rather than the paid-for placement around content, it can be the posting and sharing of, as well as public subscription to information, content or services. It thus becomes part of the content - a form of product placement if you will...
N.B. Apologies for the sporadic nature of the post.
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