Behavioral Targeting
Is behavioral targeting a step backwords in advertising, going back to the 'push' model of communication?
If banners promote things that consumers already show an interest in, won't it be like bringing an annoying, pushy sales assistant in to their livingroom? could this have a negative effect?
And what happens when a company wants to advertise a new product?
If banners promote things that consumers already show an interest in, won't it be like bringing an annoying, pushy sales assistant in to their livingroom? could this have a negative effect?
And what happens when a company wants to advertise a new product?
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