Steve Rappaport (ARF)'s Discussions
Will Twitter displace Google?
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Started this discussion. Last reply by Chris Philp Apr 21.
Threat to 2009 Online Video and Social Network Ad Spending
Started Jan 12
Site Search Improvements to Increase Conversions
Started Sep. 15, 2008
Diner of My Mind
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Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that there might be some merit to this because the concept of the results page seems to be aging. Would it be an impr...
Some are arguing that Twitter is a social search engine and has the power, eventually, to supplant Google. I thought this morning that there might be some merit to this because the concept of the results page seems to be aging. Would it be an impr...
play Arf Listening Forum Recap - Joel Rubinson and Stephen Rappaport
Consumers are Talking ... Are you Listening
16:12
Profile Information
- What is your involvement with online advertising and marketing?
- Principal author of The Online Advertising Playbook (Wiley 2007), a best seller in several categories: advertising, online marketing and search.
- Do you work for a(n):
- Industry Association
Steve Rappaport (ARF)'s Videos
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Forrester Report on "Listening" Platforms Q1 09
This report by Forrester's Suresh Vittal is available courtesy of Nielsen Online.
Here's the Executive Summary.
In response to marketers’ changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening platforms. Listening platforms differ from brand monitoring vendors in one fundamental way: They deliver insights to shape marketing strategy rather… Continue
Here's the Executive Summary.
In response to marketers’ changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening platforms. Listening platforms differ from brand monitoring vendors in one fundamental way: They deliver insights to shape marketing strategy rather… Continue
Posted on January 26, 2009 at 8:30am —
Marketing Sherpa Resources
Lots of nuts and bolts, in these categories:
# Email Marketing Resources
# Search Marketing - SEM & SEO Resources
# Business-to-Business Marketing Resources
# Landing Pages, Ecommerce & Web Design
# How to Sell Online Subscriptions
# Wisdom Report - Annual Reader-Written PDF
# Latest MarketingSherpa Free-to-Read Stories
# Sign up for free weekly email newsletters
# Sign up for a free 7-day Trial Membership for instant access to… Continue
# Email Marketing Resources
# Search Marketing - SEM & SEO Resources
# Business-to-Business Marketing Resources
# Landing Pages, Ecommerce & Web Design
# How to Sell Online Subscriptions
# Wisdom Report - Annual Reader-Written PDF
# Latest MarketingSherpa Free-to-Read Stories
# Sign up for free weekly email newsletters
# Sign up for a free 7-day Trial Membership for instant access to… Continue
Posted on January 13, 2009 at 1:30pm —
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© 2009 Created by Steve Rappaport (ARF) on Ning. Create Your Own Social Network
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My class is on online advertising, with a focus on interactive media planning. I will cover search, display, mobile, social media, strategic plan development, ad serving, reporting and analytics, etc. The students' final project is a media plan, which they'll have to present to me at the end of the semester. You'll be pleased to know that I assign readings from the Online Advertising Playbook for my class!
As with all of these matters now, the greater the perspective the better the insight.
I'll review the forum and see if there is an appropraite area to open a discussion relating to the new book, if not I'll let you know.
One topic I think would certainly be relevant is the value of active engaged content and the freedom of the general public now to add to equation with content publishing that would have otherwise been the realm of the traditional press/journalism. It's slightly distinct from Social Media, but a similar vein.
Will update my profile with requisite mug shot soon!