Chris Philp's Discussions
Behavioral Targeting
Started Apr 21
Advertising Aversion Online
Started Apr 21
Chris Philp's Page
Profile Information
- What is your involvement with online advertising and marketing?
- Graduating Student of BA (Hons) Communication, Advertising and PR
Dissertation topic based on consumer aversion to online advertising
- Do you work for a(n):
- Academic/Student
- What topics would you like to see discussed?
- The extent to which consumers are really averse to advertising online: consumer perceptions and understanding of the processes of advertising online
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