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This report by Forrester's Suresh Vittal is available courtesy of Nielsen Online. Here's the Executive Summary. In response to marketers’ changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening platforms. Listening platforms differ from brand monitoring vendors in one fundamental way: They deliver insights to shape marketing strategy rather… Continue

Lots of nuts and bolts, in these categories: # Email Marketing Resources # Search Marketing - SEM & SEO Resources # Business-to-Business Marketing Resources # Landing Pages, Ecommerce & Web Design # How to Sell Online Subscriptions # Wisdom Report - Annual Reader-Written PDF # Latest MarketingSherpa Free-to-Read Stories # Sign up for free weekly email newsletters # Sign up for a free 7-day Trial Membership for instant access to… Continue

Hi, Folks! I run StartupNation, a leading online community and business advice website for entrepreneurs. We have an insane amount of knowledge at our site and various expert blogs. Our expert blogs are at this location. My blogs, specifically, are at this location. I look forward to engaging in conversation with you in this new networking forum as well as at Startu… Continue