Latest Videos - The Online Playbook 2009-12-26T17:23:47Z http://onlineadplaybook.ning.com/video/video/rss?xn_auth=no Website Brand Equity - Can Be Built and Destroyed tag:onlineadplaybook.ning.com,2008-08-13:1598504:Video:1005 2008-08-13T16:19:27.005Z Steve Rappaport (ARF) Steve Rappaport, Knowledge Solutions Director, The ARF talks with Samar Das, CEO, C3Research, whose firm studies website brand equity, its drivers and impact. Steve Rappaport, Knowledge Solutions Director, The ARF talks with Samar Das, CEO, C3Research, whose firm studies website brand equity, its drivers and impact.